Keyword Research with Market Samurai

Niches come in as many flavours as Ben and Jerrys ice-cream. Macro/Micro/Super Micro Niches even all require good research for you to find that traffic and ultimately sales driving traffic.

Picking the right keyword

Picking the niche

Now normally we pick a ‘theme’ keyword before we actually pick a niche keyword. A example of a theme keyword being ‘Saxophone’ and a niche being ‘Tenor Saxophone’.

However in the example I will be working with today I am basing it on a product namely this and therefore our main keyword is already picked for us, namely ‘Mafia Wars’

Finding a Micro Niche

Now I am no wordsmith and so I will only define a Micro Niche as a ‘niche within a niche’. So in the ‘Tenor Saxophone’ niche a possible micro niche could be ‘Tenor Saxophone Playing Guide’ etc etc.

So what we do with Market Samurai is fire it up and type in ‘Mafia Wars’ as the main keyword and we’ll eventually get here:

You will note that I have ticked both ‘Google Synonym tool’ and ‘Google search keywords’. This is to get as many keywords as possible from Google that IT thinks is related to Mafia Wars and hopefully some of those juicy ‘Long Tail’ keywords everyone talks about.

You will also note that I have also elected to display traffic that has a minimum SEO traffic of 50, this is because we dont want to get / work for keywords that look great but don’t actually have any traffic.

Filtering Keywords

1. Manual Review:

   While Google is great is spitting out keywords it doesn’t always get the niche spot on. So some time times we have to manually go though it all and filter out some of the obviously unrelated keywords.

2. Filters ON!

   We want to now set a minimum ’standard’ and set up the filters so it would only require targeted content and some links to get in to the top 10.
   
   What I set the filters to above was:
   - Search Traffic min: 50
   - PBR (Phrase to Broad Ratio): 10
   - SEOC (SEO Comp): 100k
   -SETOC (SEO Title Comp) : 10k
   

I had also set the match type to ‘exact’ however you can have it set to ‘broad’ to see further keywords that will show up with amendments. An example being  ‘Mafia Wars Items’ which fit the broad criteria but not exact. What this meant in effect was that not a lot of searches come for ‘Mafia Wars items’ itself however those three words were in larger phrases such as ‘Mafia wars items cuba’ or used in longer search strings etc etc.

However keeping it simple and running with the ‘exact’ filter there was only one keyword left, namely ‘Mafia Wars Collections’ which promises a nice 95 searches a day and not a lot of competition at all.

The final hurdle

All that is required now is to plonk that keyword in a post permalink and make it the post title (or a domain name) and write some relevant content and throw links at it. You should be ranking and making money in no time!

Results

Well I threw a few links at the post I wrote and …:

That is the amount of hits it has got from SE’s today and there are still about 12 hours left in the day!

Sales wise its been doing about 1 a week on the click bank account I opened for this experiment. Which considering all I have done is plonk a small line and picture at the bottom of the post I think is pretty good.

So this keyword research that took me just over 10mins to do added with another maybe 30mins writing researching and throwing some links at it is now making me a sweet $100+ a month. This is with it being no 4 for the keyword and no blatant push for the book. If I had set up its own domain with the main keyword in the domain (Mafia Wars) I would be able to capitalise on this by writing on those other keywords and making that $100 in to a bit more!

Note I used the paid version of MS for this guide however you can grab a free trial from here and remember the keyword module is ALWAYS free so just grab it

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